Disciplined idiot
One of my favorite slogans or beliefs in life is that you should be a Disciplined idiot.
You should not follow others and play safe. You should be an idiot doing stupid things. But on the other hand, you should still be disciplined and organized. And as I mentioned already a lot of times on this blog (maybe even too often) I believe that brands should act like people. And being a disciplined idiot brand means creating ads that are in one way stupid, but on the other very successful. Here are some of my favorites.